AONO, or Always Outnumbered Never Outgunned, are making some pretty big waves in the alternative fashion scene at the moment. And they’re starting off this year in a very good way. They’ve just revamped their webstore and released their Spring/Summer 2012 collection with it. It’s all looking pretty damn nice.
I only found out about them about 3 months ago or so, but considering they’ve only been going for around 6 months they are achieving some pretty impressive things. In the time that I’ve been observing them they’ve been going from strength to strength, visiting trade shows with brands like Abandon Ship Apparel (ASA) and HBAD and then recently signing under ASA’s wholesale distribution company, East Trading. Not bad for 6 months work.
And to kick off this year they’ve released two new t-shirts, with two more to be released at a later date, and they’re looking pretty damn good. They seem to be pushing in a more artistic direction, moving away from the very stylised two t-shirts they have released previously. What I really like is the hand-drawn look that they seem to be going for with all these new releases. If this is a sign of things to come, I see only good things in the future for them.
The four new designs are below, with the two current ones at the top and the upcoming ones below. AONO can be found at their facebook page and all their products can be found on their webstore
